Search engine optimization, or SEO, is a popular interest on the internet and for good reason. The overwhelming majority of webmasters do want a good-sized regular audience as well as a consistent stream of new visitors. SEO is not an easy subject to study. New trends emerge and disappear daily. Webmasters need to know the difference between "white hat" and "black hat" SEO to ensure they aren't penalized for their SEO practices. It's nice to know that a few things are easy. Joomla isn't search-engine-friendly by design. There are several simple steps you can take now that will boost your SEO, without hours of study.
1. Enable SEF URLs
To do this, you'll need to go into your file manager with your web host. You'll see a file in your root directory named "htaccess.txt." You'll need to change this to ".htaccess" for this to work.
Next, you'll need to visit the Joomla Administration Area. Visit "Site" and go to "Global Configuration." Look under the "SEO" section. Click on "Enable SEF URLs."
This will make your site more search engine friendly.
2. Keywords and Descriptions
Another great tip is to give every article unique keywords and descriptions in their respective areas. When working on an article, look over to the right. You'll see a box for "Keywords" and "Description." This is called metadata and will be inserted in the header area of your page. You will want to keep unique metadata for every page.
3. Use a free SEO plugin or add-on.
Joomla has many free extensions, add-ons and plugins to help the site be more SEO friendly. Find a good component and install it on your web site.
4. Update regularly
Even if you have to hire a freelancer to create your content, updating regularly is an imperative. Search indexes prefer new content and will visit and index more often, if you update often.
5. Use free Webmaster Services
The major search engines (Google, Bing, Yahoo) offer free services for webmasters. Take advantage of as many of these as possible. Google has webmaster tools as well as Analytics for your site. These can provide valuable insight into your audience.