Most web sites online have competition. There's no shame in admitting the truth. No matter how narrow your niche, or how unique your enterprise, someone, somewhere will have a competing entity. As more people become fluent with web site administration, this fact will only become even more applicable.
Many steps can intensify your hard work on expanding and improving your web site. They are all very simple and easy to implement, even if you have a chaotic schedule. Here are five simple ways to keep your content popular.
1. Harness Popular Culture- You can use elements from popular songs or television programs, anything that's commonplace to discuss your topic. Easy references to common memes or trends will put your audience at ease. Can someone learn about your industry when they watch (Place the Appropriate Movie Title Here)? What are the errors in (Movie Title) when it comes to your field?
2. Create an Informative Slideshow- You can create graphic slideshows discussing your article in a variety of ways. Windows Moviemaker is packaged on most PCs. There are also online sites, such as Slideshare, that will help you create a slideshow. If you feel intimidated by creating a slide show, play around with the software on your computer. Don't forget such sites as YouTube will also host your slideshow.
3. Use Graphics for Important Quotes- Free images in the public domain can be found all across the internet. Depending on your country, there should be some government-sponsored archive that offers free digital images in an archive or database. If nothing else, try a site like Quozio to help you create a unique quote graphic. These can add visual appeal to your article and can even add a voice of authority.
4. Take Advantage of Social Media- Use your social media to discuss what you're highlighting. Don't simply invite people to view your site or your article. Engage them in conversation, ask questions, and discuss a particular point-of-view or opinion. Don't limit your social media's potential by simply creating "spammy" posts that are not informative or entertaining.
5. Know When to Take a Break- You can't always post amazing content. No one can. Even seasoned writers have dry seasons. When you find yourself in the middle of a verbal drought, look elsewhere. You can always feature posts filled with interesting and poignant content from elsewhere. Remember to always ask permission if doing anything more than simply linking to another site. Even if you just use a sentence from another site, let them know.
These simple tips can keep your site's audience growing, without eating away at your time or money.