There are so many templates online for the Joomla platform, it's easy to get overwhelmed. So many talented designers and developers have made it nearly impossible to select a single template for your site. Here are some solid ways to narrow down that sea of possibilities.
1. Choose the Correct Industry. This is so simple it often goes without mention, but it's imperative to select a design that reflects your industry. Don't be seduced by trendy or edgy designs unless they play a key role in your field. Don't select a graphics-intensive design if you plan to offer a great deal of information on your site.
2. Don't Forget Content. Don't underestimate the importance of unique and original content on your site. Likewise, don't overestimate your audience's eye strength or patience. Smaller fonts may look neat and tidy, but they can quickly become a nuisance to read. Let your visitor enjoy your information without having to magnify the article. Unless you are a photographer or artist, your template should merely be decoration that complements the starring figure: content.
3. Consider the template layout. Is it easy to navigate? Does the template feature odd placement of modules or content? Rethink any template that is too difficult to browse. Also, look at where the modules are. Do you like their situation? Can the modules be moved with ease? Modules, like template colors, should be adjustable across the page. Try to avoid templates that limit your module placement.
4. Simple is Better. It may seem like fiction, but some poorly made templates can harm your SEO rankings. Beware of templates featuring lots of complicated interactivities or new components. The search engines prefer simplistic layouts because the code is usually just as minimal.
5. Your Template Should Match. You don't want a personal template for a business, anymore than a business template for your personal blog. Your template should convey your message, or your company's, just by its design. It should match your brand and the image you want to send.